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Makeup Techniques for Timeless Elegance

As we move through our 40s, 50s and 60s, our makeup should enhance our best features and celebrate the beauty that comes with experience. Here we're sharing our makeup tips to help you achieve a luminous look that shines through every decade. And keep reading to discover our Product Of The Month which is perfect for all ages.

makeup in your 40s

Ageless Beauty in Your 40s: The need for makeup adjustments is key to maintaining a vibrant and youthful appearance. Skin begins to show those early signs of ageing, such as fine lines and subtle changes in texture. This decade is about enhancing natural beauty while addressing the evolving needs of our skin.

Why Change Your Makeup Routine?

In your 40s, skin tends to become drier and less elastic. You'll notice wrinkles start appearing, especially around the eyes and mouth. Hormonal fluctuations also play their part, affecting tone and texture, and making it essential to adapt those makeup products and techniques you've relied on in the past.

Top Makeup Tips for Women in Their 40s

  • Begin with a hydrating primer to create a smooth base. This helps to fill in fine lines and create a flawless surface for foundation application.

  • Opt for a lightweight, hydrating foundation rather than a heavy formulation which can settle into wrinkles, highlighting them rather than concealing.

  • Use a brightening concealer under the eyes to combat dark circles, which can become more prominent. Apply it in a triangle shape for a lifting effect.

  • Switch to a cream blush for a more natural, dewy finish as non-hydrating powders can emphasise dry patches.

  • Choose softer, matte eyeshadows over shimmery ones - shimmers highlight creases, while mattes create a more polished look.

  • Fuller, well-defined brows can give a youthful frame to your face. Use a brow pencil or powder to fill in sparse areas.

  • Hydrate your lips with a moisturising lipstick or tinted balm. Avoid dark shades that can make lips look thinner. You can read more about using lip liner for a fuller pout here.

makeup in your 50s

Feeling Fabulous at 50: Embrace a makeup routine that enhances your natural beauty while addressing the changes in your skin. Menopause can significantly affect skin, leading to increased dryness, loss of elasticity and the appearance of more pronounced fine lines and wrinkles due to decreased collagen production. With the right techniques, you can maintain a fresh and youthful look.

Why Change Your Makeup Routine?

Skin tends to thin with age, making it more susceptible to dryness and therefore showing lines and wrinkles. Age spots and uneven tone become more common, requiring more targeted coverage.

Top Makeup Tips for Women in Their 50s

  • Start with a good skincare routine. Use a rich moisturiser to plump up the skin and create a smooth canvas.

  • Choose a foundation with light-reflecting particles. These can impart a youthful glow and subtly blur imperfections. You can also use a colour corrector to neutralise age spots or discoloration before applying foundation.

  • Lightly contour to add dimension to the face. Chose moisturising formulas for a natural look that blend seamlessly into the skin.

  • Eyebrows can become sparser so use a brow gel with fibers to add volume and structure.

  • Define your eyes with soft, smudged liners rather than harsh lines. This creates a softer, more youthful appearance.

  • Choose hydrating lipsticks in natural, rosy shades. Avoid overly matte formulas that can make lips look dry and accentuate lines.

makeup in your 60s

Sensational at 60+: Women in their 60s often experience more significant changes in their skin and facial structure, but this stage of life is perfect for celebrating inner beauty with makeup that complements your natural grace.

Why Change Your Makeup Routine?

Cheeks and lips may lose volume, and the skin might appear more saggy or wrinkled. You may also notice your complexion becomes more delicate and sensitive, requiring gentler products and techniques.

Top Makeup Tips for Women in Their 60s

  • Use a primer with nourishing ingredients to keep the skin hydrated and smooth, creating the perfect base for makeup.

  • Choose a light-reflecting, hydrating foundation. Avoid anything too heavy and matte formulas that will settle into lines.

  • Apply a creamy concealer to areas with age spots or discoloration, focusing on blending well for a seamless finish.

  • Opt for blushes and highlighters that blend easily and provide a dewy finish.

  • Use neutral, matte eyeshadows to define the eyes without emphasising wrinkles. Avoid shimmery shades that can settle into creases.

  • Use a soft pencil or gel liner for the eyes, and gently smudge it to avoid harsh lines that can make the eyes appear smaller.

  • Choose hydrating shades that enhance your natural lip colour for a fresh look.


Product Of The Month: et al. Complexion Glow Palettes are perfect whether you're after a quick touch-up or a full glam look. The ease of application, combined with the skin-loving ingredients, ensures that your complexion looks and feels its best all day long.

Infused with soothing aloe vera and protecting vitamin E, these palettes actively nourish, calm and hydrate your skin. The refillable compact is also available in three tones - Nude Glow, Rose Glow, and Warm Glow - and combine the benefits of protecting ingredients with high-quality pigments, so you can achieve a flawless complexion while caring for your skin. Complexion Glow Palettes - along with the complete range of et al. makeup - are available from our Worcester clinic. Pop in and have a chat with our team to discover the best options for you.


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